New York Hustle
Global Muscle

New York
2015

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We're the New York office of TBWA\Chiat\Day. We're known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.

The Company We Keep

Leadership Team

Rob Schwartz

Chief Executive Officer

Rob was once described as a “CEO’s Creative Director.” In other words, the rare creative person who is curious about all aspects of a business and finds ways to create breakthrough ideas that get results and build brand value. As a creative leader he spearheaded work for blue-chip brands, including Nissan, McDonald’s, PepsiCo and Visa.

Along the way he has won nearly every advertising award, including Grand Effies, Cannes Lions and One Show Pencils. Rob was recognized as thinkLA’s “Leader of the Year,” and is considered one of Adweek’s “25 Voices to Follow in Social Media.” He also lends his voice to Forbes, where he is a popular and regular contributor. After two decades on the West Coast, Rob has come home to his native Manhattan, where he leads TBWA\Chiat\Day’s New York office.

Matt Ian

Executive Creative Director

As Executive Creative Director at TBWA\Chiat\Day NY, Matt Ian oversees creative across all agency clients. Prior to joining the agency in 2013, Matt led all creative for Volkswagen and before that Matt was Creative Director on Microsoft Windows, Axe, Levi’s and Smirnoff.

Matt has been recognized with awards in every single major award competition, as well as having held the position of judge for both the One Show and AICP.

Kyla Jacobs

Director of Business Development

Kyla has over 12 years of experience in marketing and communications, having learned her trade at some of the world’s leading agencies. She has gained true global experience, working in Australia, Europe and now North America in her current role as the Director of Business Development for TBWA\Chiat\Day.

Kyla is responsible for leading business development within the agency and exploring new ways to expand and grow the client base. Kyla’s international experience has enabled her to work across a diverse range of markets and clients, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.

In 2013, Kyla was announced as a finalist for the IPA and Campaign’s “Women of Tomorrow” competition. She is a regular on the industry speaker circuit, including Advertising Week Europe, and is also a new business committee member for organizations such as the 4A’s and IPA

Aki Spicer

Director of Digital Planning & Content Strategy

As leader of the digital strategy team at TBWA\Chiat\Day in New York, Aki works across all the agency’s clients. Prior to joining TBWA\Chiat\Day Aki led the digital strategy for clients like Cadillac, Nestlé and H&R Block. Aki started out his career as VP of Marketing at clothing brand Rocawear/Native BDG, led by Damon Dash, Jay Z and Biggs Burke. He then went on to hold the role of Planning Manager at Vigilante, a youth-focused think tank.

Melatan Riden

Director of Design

Melatan leads design function for the New York office of TBWA\Chiat\Day. Prior to joining the agency, Melatan led both the traditional and digital campaigns for LOFT by Ann Taylor. She has also worked on influential global brands in the auto, beverage and fashion retail sectors, for clients such as BMW Mini, Honda, Red Bull, Diageo, Budweiser, Bud Light, Kraft, Marshalls, Mexx, and Sport Chek.

Jeff Wu

CFO / Chief Operating Officer

As CFO/COO, Jeff is in charge of all finance, accounting, administrative and operational areas of the New York office. Before Jeff arrived at TBWA\Chiat\Day in 2004, he honed his financial expertise in various other fields.

He was a certified public accountant in the Consumer Products and services division at Arthur Andersen LLP. He then became Vice President and Corporate Controller of C2 Media.com, a media graphics printing and service company. Finally, he was Finance Director at Time Warner, overseeing financial planning and analysis for the company’s networks and publishing divisions.

Edward Castillo

Chief Strategy Officer

Ed Castillo oversees strategy across all brands of the TBWA\Chiat\Day New York office. Prior to his leadership role here, Ed was an integral part of the team that rebranded American Airlines. Uniquely, Ed also has a media background having served as a director at Omnicom's PHD working across the iconic retailer, GAP's portfolio. Ed was also a co-founder of a small agency, worked in the research field and also served as planning director on the famous, "What Happens Here, Stays Here" for the Las Vegas Convention and Visitors Authority.

Chad Hopenwasser

Head of Integrated Production

Chad oversees all production disciplines in the New York office of TBWA\Chiat\Day. He works hand in hand with Executive Creative Director Matt Ian and reports to CEO Rob Schwartz.

Chad is a global award-winning producer who had brought integrated campaigns to life for clients such as Xbox One, Grey Poupon and Kraft Macaroni & Cheese.

Blanca Stephens

Director of Human Resources

Blanca Stephens is a veteran HR and Advertising professional. She has been known throughout her venerable career as a coach and mentor of talent. She has groomed many young professionals and guided them toward identifying their innate talent, and then finding their specialty and best career match. She is known for hitting the nail on the head of particularly complex issues and coming up with creative solutions. Blanca holds a BS in Psychology from Fordham University and is a Certified Life Coach.

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