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We're the New York office of TBWA\Chiat\Day. We're known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.


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Leadership Team

Rob Schwartz

Rob Schwartz

Chief Executive Officer

Rob was once described as a “CEO’s Creative Director.” In other words, the rare creative person who is curious about all aspects of a business and finds ways to create breakthrough ideas that get results and build brand value. As a creative leader he spearheaded work for blue-chip brands, including Nissan, McDonald’s, PepsiCo and Visa.

Along the way he has won nearly every advertising award, including Grand Effies, Cannes Lions and One Show Pencils. Rob was recognized as thinkLA’s “Leader of the Year,” and is considered one of Adweek’s “25 Voices to Follow in Social Media.” He also lends his voice to Forbes, where he is a popular and regular contributor. After two decades on the West Coast, Rob has come home to his native Manhattan, where he leads TBWA\Chiat\Day’s New York office.

Nancy Reyes

Nancy Reyes

Managing Director

Nancy Reyes is an industry veteran with nearly 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 as Managing Director, serving as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include GoDaddy, Travelers Insurance, H&M, Thomson Reuters, Michelin and McDonald’s.

Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes’ advertising career was spent in Goodby Silverstein & Partners’ San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.

A graduate of Harvard University, Reyes began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, along with Procter & Gamble brands including Folgers, Pampers and Crest.

Chris Beresford-Hill

Chris Beresford-Hill

Chief Creative Officer

Chris Beresford-Hill comes to TBWA\Chiat\Day NY with over 15 years experience as an award-winning Creative Director named to Ad Age's “40 under 40” and Adweek’s “Creative 100.” As TBWA’s Chief Creative Officer, Chris assumes creative leadership across the agency's full roster of clients, which includes Accenture, adidas, eos, McDonald's, Michelin, Nissan, PepsiCo, TD Bank, Thomson Reuters, Tic-Tac and Travelers Insurance, among others, and is responsible for leading and cultivating TBWA\Chiat\Day New York's creative department.

Prior to TBWA, Chris served as Executive Creative Director from fellow Omnicom shop BBDO where he steered some of BBDO’s best work in recent years, for clients such as Guinness,, HBO, FedEx and Foot Locker. His work is well acclaimed, having been covered by Good Morning America, named one of TED’s Ten Ads Worth Spreading, and receiving the Christopher & Dana Reeve Foundation’s Visionary Leadership award. His digital short landed on the front page of the Huffington Post, and TIME magazine named his 2007 Emerald Nuts spot, ”Boogeyman,” the best Super Bowl ad of the decade.

Before joining BBDO in 2010, Beresford-Hill began his agency career as a copywriter and previously served at Saatchi & Saatchi New York, Goodby, Silverstein & Partners in San Francisco, and Modernista in Boston.

Bradley Apelgren

Bradley Apelgren

Chief Financial Officer

As Chief Financial Officer, Bradley is responsible for the finances of TBWA\Chiat\Day New York and Engage in Chicago. He also plays an active role in the management of the agency, focusing on new business units and product development. In addition, Bradley is part of TBWA’s global Compensation Ring, which is dedicated to developing and delivering best practices in compensation across the network. Prior to his role as CFO, Bradley was VP of Global Client Finance, overseeing TBWA's global client roster, as well as its Digital Arts Network and Nissan United units. He qualified as a Chartered Accountant in his native South Africa, and has also worked in TBWA offices in Paris, London and across Asia throughout his career. Bradley lives in Greenwich, CT with his wife and two young sons and enjoys spending time gardening, woodworking, and throwing a fly to any fish that bites.

Aki Spicer

Aki Spicer

Chief Strategic Innovations Officer

As leader of the digital strategy team at TBWA\Chiat\Day in New York, Aki works across all the agency’s clients. Prior to joining TBWA\Chiat\Day Aki led the digital strategy for clients like Cadillac, Nestlé and H&R Block. Aki started out his career as VP of Marketing at clothing brand Rocawear/Native BDG, led by Damon Dash, Jay Z and Biggs Burke. He then went on to hold the role of Planning Manager at Vigilante, a youth-focused think tank.

Kyla Jacobs

Kyla Jacobs

Global Chief Marketing Officer

Kyla leads global business development for TBWA Worldwide and is a member of the global executive team. She works with key leaders and offices across the TBWA network to drive growth for the agency, including new business, organic growth, and promoting the network's latest platforms and services. In addition to this role, Kyla continues leading business development for TBWA\Chiat\Day New York.

She cut her teeth at Whybin\TBWA and gained her experience from some of the world’s renowned agencies – having worked in Australia, Europe and now North America in her current role. Her international experience provides a diverse portfolio across a range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.

Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. Kyla also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.”

Erik Vervroegen

Erik Vervroegen

Executive Creative Director

Erik Vervroegen began his career in his native Belgium, moving to TBWA Hunt Lascaris in Johannesburg, South Africa and then on to Bozell, New York. From there, he moved to Paris and became Executive Creative Director and President of TBWA Paris. Under his leadership, TBWA Paris won Cannes Agency of the Year four years in a row. Returning to the USA, Erik joined the San Francisco based, Goodby, Silverstein & Partners.

In 2011, Erik took up the challenge of International Creative Director Publicis Worldwide, which saw him overseeing creative in all the Publicis network agencies throughout Europe, Africa, Latin America, North America, Asia and Australia and lead creative on the global Ray-Ban business. Erik returned to TBWA in the summer of 2016 as Global Head of Art for the network, and Executive Creative Director of its flagship New York office.

With 106 Cannes Lions including two Grand Prix, Erik is regarded as one of the most gifted creatives in the industry, awarded for his work on iconic brands such as Nissan, Playstation 2, McDonalds, The New York Times, Excedrin, BMW, Wonderbra, Amnesty International, Tag Heuer, Land Rover and Ray-Ban. In 2014, Erik was ranked number six in the Cannes Lions ranking for best creative directors.

Erik has been a juror or featured guest speaker at every major international awards show.

Chris Rowson

Chris Rowson

Head of Design and Group Creative Director

Chris Rowson is Head of Design and Group Creative Director at TBWA New York. He’s won over 80 international awards for brands like Perrier, IBM, Mondelez, Scrabble, Amnesty, United Nations and the Webbys.

Prior to TBWA he spent six years at Ogilvy in both Paris and New York offices, working as a creative and building award-winning design teams. Before joining the ad world he worked as a model-maker, building prototypes of toys and products, which is where he fell in love with craft.

He believes in smart and simple ideas that have the ability to infiltrate culture and communities.

John Doris

John Doris

Head of Integrated Production

As Head of Integrated Production for TBWA\Chiat\Day New York, John Doris leads the production and content creation discipline at the agency, exploring and discovering new media, technology and platforms across its client roster, which includes Accenture, adidas, eos, Hilton, McDonald’s, Michelin, Nissan, PepsiCo, TD Bank, Thomson Reuters, Tic-Tac and Travelers Insurance, among others.

Doris joined TBWA in January 2018, coming from Saatchi & Saatchi New York where he was Head of Integrated Production. As a lead and longtime curator for the world-renowned Saatchi & Saatchi New Directors Showcase, held annually in Cannes, Doris also has unparalleled experience in discovering and working with the best emerging filmmakers in the industry. Prior to New York, Doris was EVP, Executive Producer at Saatchi & Saatchi’s London office, where he produced award-winning content for clients such as T-Mobile, NSPCC, Cadbury, P&G among others.

Doris has won numerous creative awards throughout this career, and is responsible for some of the industry’s most iconic work, most recently the Tide “Bradshaw Stain” Super Bowl commercial and live game integration, which brought home 12 Cannes Lions in 2017, a series of short films entitled “The Receipt” for Walmart that was featured on the 2017 Academy Awards broadcast, and Prop8’s “Devin and Glenn” campaign, in which he worked in partnership with Beresford-Hill. Other work highlights include JCPenney’s "Beware of the Doghouse," Luvs "Lullaby Lift” and Coordown’s “Now You See Me".

Amie Miller

Amie Miller

Chief Talent Officer

Amie's mission is simple: Create an environment where people can do the best work of their careers.

An advertising junkie since her internship at Crispin Porter + Bogusky Advertising when she was 15, Amie landed in her Chief Talent Officer role by way of art buying, production, account management, and recruiting.

After about 18 years at CP+B, Amie spent some time overseeing talent strategy at the holding company level with MDC Partners; giving her a breadth of experiences and perspectives across different agency cultures.

Having a deep respect and understanding of how great work happens, it's Amie's passion to help people stay focused on and inspired by creativity, innovation, and the magic that fosters excellent work.

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