New York Hustle
Global Muscle

New York
2017

Hello.

Thanks for stopping by.

We're the New York office of TBWA\Chiat\Day. We're known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.

TBWA

The Company We Keep

Leadership Team

Rob Schwartz

Rob Schwartz

Chief Executive Officer

Rob was once described as a “CEO’s Creative Director.” In other words, the rare creative person who is curious about all aspects of a business and finds ways to create breakthrough ideas that get results and build brand value. As a creative leader he spearheaded work for blue-chip brands, including Nissan, McDonald’s, PepsiCo and Visa.

Along the way he has won nearly every advertising award, including Grand Effies, Cannes Lions and One Show Pencils. Rob was recognized as thinkLA’s “Leader of the Year,” and is considered one of Adweek’s “25 Voices to Follow in Social Media.” He also lends his voice to Forbes, where he is a popular and regular contributor. After two decades on the West Coast, Rob has come home to his native Manhattan, where he leads TBWA\Chiat\Day’s New York office.

Nancy Reyes

Nancy Reyes

Managing Director

Nancy Reyes is an industry veteran with nearly 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 as Managing Director, serving as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include GoDaddy, Travelers Insurance, H&M, Thomson Reuters, Michelin and McDonald’s.

Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes’ advertising career was spent in Goodby Silverstein & Partners’ San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.

A graduate of Harvard University, Reyes began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, along with Procter & Gamble brands including Folgers, Pampers and Crest.

Chris Garbutt

Chris Garbutt

Chief Creative Officer

Chris Garbutt is the Chief Creative Officer of TBWA\Chiat\Day New York and TBWA's Global Creative President. Chris oversees the creative direction for the New York client portfolio as well as the network's global clients including Nissan, McDonald's, adidas and Pernod-Ricard.

Chris started his career at TBWA\Hunt\Lascaris in his native South Africa before moving to TBWA\Paris to become its Executive Creative Director. As ECD, he produced some of the agency’s most celebrated work for Nissan, Absolut, PlayStation and Pedigree.

Prior to returning to TBWA, Chris was the Chief Creative Officer of Ogilvy Paris where he created award-winning campaigns for IBM, Coca-Cola, Perrier, Louis Vuitton and Google.

Chris has won nearly 100 Cannes Lions in his career, including three Grand Prix awards, as well as top honors in The One Show, D&AD, Webbys, Clios and Art Director’s Club awards.

He's not a bad surfer either.

Aki Spicer

Aki Spicer

Chief Digital Officer

As leader of the digital strategy team at TBWA\Chiat\Day in New York, Aki works across all the agency’s clients. Prior to joining TBWA\Chiat\Day Aki led the digital strategy for clients like Cadillac, Nestlé and H&R Block. Aki started out his career as VP of Marketing at clothing brand Rocawear/Native BDG, led by Damon Dash, Jay Z and Biggs Burke. He then went on to hold the role of Planning Manager at Vigilante, a youth-focused think tank.

Evan Weissbrot

Evan Weissbrot

Chief Engagement Officer

As Chief Engagement Officer, Evan Weissbrot leads an innovation team that works across all clients to craft bespoke, tech-forward operating models. These models transform multiple data streams into business problem-solving intelligence and unlock exciting new creative territories that position audience needs/passions at the heart of strategic delivery and content experiences. Evan joined TBWA in 2014 to lead Nissan United’s NURVE (Nissan United Real-Time Vision for Engagement) Center, a social business team, working to harness the power of real-time data, to create actionable insights and engage audiences across multiple Nissan business units.

Prior to TBWA, Weissbrot was Global Account Director at OMD, focusing on media investment strategy for Nissan. He also served as U.S. Vice President, Group Director for media and communications planning on BMW and Verizon Wireless.

Kyla Jacobs

Kyla Jacobs

Global Head of Business Development

Kyla leads global business development for TBWA Worldwide and is a member of the global executive team. She works with key leaders and offices across the TBWA network to drive growth for the agency, including new business, organic growth, and promoting the network's latest platforms and services. In addition to this role, Kyla continues leading business development for TBWA\Chiat\Day New York.

She cut her teeth at Whybin\TBWA and gained her experience from some of the world’s renowned agencies – having worked in Australia, Europe and now North America in her current role. Her international experience provides a diverse portfolio across a range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.

Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. Kyla also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.”

Erik Vervroegen

Erik Vervroegen

Executive Creative Director

Erik Vervroegen began his career in his native Belgium, moving to TBWA Hunt Lascaris in Johannesburg, South Africa and then on to Bozell, New York. From there, he moved to Paris and became Executive Creative Director and President of TBWA Paris. Under his leadership, TBWA Paris won Cannes Agency of the Year four years in a row. Returning to the USA, Erik joined the San Francisco based, Goodby, Silverstein & Partners.

In 2011, Erik took up the challenge of International Creative Director Publicis Worldwide, which saw him overseeing creative in all the Publicis network agencies throughout Europe, Africa, Latin America, North America, Asia and Australia and lead creative on the global Ray-Ban business. Erik returned to TBWA in the summer of 2016 as Global Head of Art for the network, and Executive Creative Director of its flagship New York office.

With 106 Cannes Lions including two Grand Prix, Erik is regarded as one of the most gifted creatives in the industry, awarded for his work on iconic brands such as Nissan, Playstation 2, McDonalds, The New York Times, Excedrin, BMW, Wonderbra, Amnesty International, Tag Heuer, Land Rover and Ray-Ban. In 2014, Erik was ranked number six in the Cannes Lions ranking for best creative directors.

Erik has been a juror or featured guest speaker at every major international awards show.

Wade Alger

Wade Alger

Executive Creative Director

Wade Alger is an esteemed creative director with over 20 years of experience crafting best-in-class campaigns for a host of blue-chip brands. In 2016, Alger brought his wit and talents to TBWA\Chiat\Day New York, rounding out the agency’s creative leadership team that also includes ECD and Global Head of Art, Erik Vervroegen and Chief Creative Officer, Chris Garbutt.

Alger joined TBWA from The Martin Agency, where he spent eight-plus years leading the agency’s flagship GEICO account, helping to move it from a traditional advertiser to a digital and integrated power player, and to #2 overall in the car insurance category. He is credited with creating and leading some of the brand’s most iconic and award-winning work, including 2015’s innovative “Unskippable” pre-roll campaign that took home the Film Grand Prix in Cannes. In addition to GEICO, Alger also created the award-winning “We Choose the Moon” and “Clouds Over Cuba” campaigns for the JFK Presidential Library, and more recently, the wildly successful “World’s Biggest A**hole” campaign for organ donor charity Donate Life, which racked up more than 60 million views in two weeks and increased organ donation registration 698% in five weeks.

Alger has been awarded nearly every top creative honor in the industry, including an Emmy Award, 41 Cannes Lions, One Show pencils, D&AD pencils, AICP honors, Clios and Webby Awards, among others. He honed his craft as a young copywriter at DDB in Dallas, and also worked as a Creative Director at TBWA sibling shop GSD&M on the BMW account.

Jason Souter

Jason Souter

Head of Integrated Production

As Head of Integrated Production for TBWA\Chiat\Day New York, Jason Souter oversees all aspects of production for the agency’s clients, including Michelin, GoDaddy, Travelers and BNY Mellon. Jason brings over 22 years of experience producing award-winning work for broadcast, online and mobile platforms.

Jason started at the agency as an Associate Producer in 2004, winning his first award less than a year later for a Sprint TV spot. Since then, he’s produced iconic campaigns for Absolut, Michelin, Jameson, Skittles, Starburst, and many more, consistently bringing industry-leading production value to global television commercials, short films, and online video content alike.

A graduate of Fordham University, Jason began his career as a line producer, producing work for Kodak, HSBC, Fisher-Price, and JM Smucker's. He grew up in a studio, learning the craft from his director/photographer father, Paul Souter.

Amie Miller

Amie Miller

Chief Talent Officer

Amie's mission is simple: Create an environment where people can do the best work of their careers.

An advertising junkie since her internship at Crispin Porter + Bogusky Advertising when she was 15, Amie landed in her Chief Talent Officer role by way of art buying, production, account management, and recruiting.

After about 18 years at CP+B, Amie spent some time overseeing talent strategy at the holding company level with MDC Partners; giving her a breadth of experiences and perspectives across different agency cultures.

Having a deep respect and understanding of how great work happens, it's Amie's passion to help people stay focused on and inspired by creativity, innovation, and the magic that fosters excellent work.

Have a highly-confidential project? We work behind the scenes for several companies. We can't say who. But we certainly know how.
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